Executives seem to grimace every time they hear it. Part of that is a smart move: to embrace who you are.”Īt America’s Junior Miss headquarters, “pageant” is a sensitive word. “He doesn’t try to change what Miss USA is. “Donald Trump has a different product,” Bellew said. The Miss USA program, which is owned by Donald Trump, attracted 8 million viewers in April.

Traditional competitions are flailing behind more sensational contests such as Miss USA, which teamed up with “Fear Factor” this year to show bikini-wearing contestants covered in gallons of live worms and fish oil. Last week, the 84-year-old show, which had 85 million viewers in 1985, announced it was moving to a cable channel, Country Music Television. Miss America, perhaps the nation’s most historically successful pageant, was dropped by ABC last year after its television audience fell below 10 million. Last week, as Bellew was watching the televised show, a volunteer turned to her and said: “If I didn’t know the girls, I wouldn’t watch that for two hours.” Every former Junior Miss and volunteer in the room agreed.Īmerica’s Junior Miss is not the only distressed pageant. Yet even the program’s most devoted fans admit the show’s format was stilted. The contestants, she said, delivered the best reality they could. “They tell us they want more backstabbing,” Bellew said, “but ugliness and viciousness is a problem for us. This year, Junior Miss relied heavily on local taxpayer support, with the city and county of Mobile providing a third of the program’s $1-million budget.Īfter experimenting with a behind-the-scenes “reality” TV concept last year, the program was told it needed more cutthroat competition.

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